Google Shopping hearing sees advisory armies assemble in Luxembourg

The much-anticipated courtroom battle between Google and the European Commission (EC) in the Shopping antitrust case this week will see the EU General Court (EC) packed to capacity as the parties are accompanied by almost a dozen interveners armed with advisers.

Seasoned veterans will plead the respective cases alongside juniors for whom the case could prove career defining.

Google is contesting a 2017 EC decision which slapped the tech company with a then-record EUR 2.42bn fine for giving an illegal advantage to its own comparison shopping service in its search results while demoting those of competitors.

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